From the Forge
Notes in the fire.
What we’re learning while building agents that work through the night — written for founders and operators, not researchers.
Why Your Next Hire Should Live Inside WhatsApp
Two billion people already have the app open. The businesses winning right now are the ones answering in eight seconds, not eight hours.
Read the note →Voice Agents Have Quietly Crossed the Uncanny Valley
Sub-second latency and natural interruption handling changed everything. Most callers can no longer tell — and mostly, they no longer care.
Read the note →Shipping an AI SaaS in Six Weeks Without Burning Down
Speed is not recklessness — it is sequencing. The process we use to take founders from napkin sketch to paying users in a month and a half.
Read the note →