ForgeQubit.
[Industries / 02] · E-commerce & DTC
Shopify · 3PL · Klaviyo · Gorgias
Forgequbit / E-commerce Systems Practice

Werebuilde-commerce
operationsas
autonomoussystems.

From order placement to fulfilment, inventory sync, and customer updates — we eliminate manual workflows and rebuild your operations as a real-time system.

Built for Shopify and DTC brands that have outgrown apps, spreadsheets, and fragmented tools.

/system · order-pipeline.live
Orders / 24h18,412
Sync latency120ms
System uptime99.99%
Scroll · diagnosis
/ Diagnosis
/ EX.02 / 012

Yourfulfilmentsystemisbreakingatscale.

Every DTC brand we audit has the same shape of failure. More apps, more staff, more duct tape — and still a system that can't see itself.

/ pain · 01−14% rev

Inventory mismatches

Stock drifts between Shopify, WMS and 3PL. Oversells trigger refunds. Stockouts drain paid-traffic revenue.

/ pain · 023–6h lag

Manual fulfilment coordination

Orders sit in a queue waiting for someone to flag priority, split the shipment, or push to the right 3PL.

/ pain · 035 sources

Disconnected systems

Shopify, 3PL, CRM, ESP, helpdesk — five sources of truth, each with its own version of the order.

/ pain · 0418% delay

Returns chaos

No structured return flow. Refunds triggered by email, restock by spreadsheet, dispute windows missed.

/ pain · 0530% WISMO

Customer support overload

“Where's my order?” floods the inbox. Agents copy tracking links from carrier sites one at a time.

/ pain · 061 FTE / 3k

Growth bottleneck

Every 1,000 new orders needs another ops hire. Margin compresses exactly when revenue scales.

You're not lacking tools — you're lacking a system.

Run a diagnostic →
/ Transformation
/ EX.03 / 012

Fromfragmentedopstoaunifiedfulfilmentsystem.

Same Shopify. Same 3PL. Same SKUs. A completely different operating layer between them.

/ before · fragmented stackT-0

Five tools.
One brittle chain.

  • 01Manual order handling
  • 02Spreadsheet inventory tracking
  • 03App-to-app syncing issues
  • 04Reactive customer support
  • 05Human-heavy workflows
/ after · unified systemT+60d

One pipeline. Zero handoffs.

  • 01Zero-touch order processing
  • 02Real-time inventory sync
  • 03Fully connected systems
  • 04Automated customer updates
  • 05Autonomous fulfilment pipeline
delta · 01≈ 0Manual touches per order
delta · 02−60%Fulfilment time
delta · 03−40 to 70%Support tickets
/ System
/ EX.04 / 012

Howyourfulfilmentsystemruns.

A production reference architecture — tailored to your channels, warehouses, ESP, and helpdesk. Every layer is inspectable, no black boxes.

01
layer · Ingest

Trigger

Order placed on Shopify, headless checkout, or any subscription engine. Normalised to one canonical order model.

in · shopify · recharge · checkout api
out · order.created event
02
layer · Stock

Inventory Sync

Stock validated across every warehouse in real time. Reservations placed atomically; oversells blocked at source.

in · wms · 3pl · pos · returns
out · stock.reserved · risk.flag
03
layer · Route

Decision Engine

Routing model picks fulfilment centre on location, cost, SLA, and inventory posture. Splits when needed.

in · stock · shipping zones · sla
out · fulfilment.decision
04
layer · Fulfil

Execution Layer

Order pushed to the winning 3PL / WMS. Labels cut, picks triggered, paperwork generated, order status updated.

in · fulfilment.decision
out · label · pick.task · shopify.update
05
layer · Notify

Customer Communication

Confirmations, dispatch notes, delivery ETAs, delay warnings. Sent through your ESP on milestone, not cron.

in · milestone events
out · klaviyo · sms · transactional email
06
layer · Returns

Returns Handling

Portal-triggered returns with policy-aware auto-approval. Labels, tracking, refund and restock — end to end.

in · return.requested
out · rma · label · refund · stock.restore
07
layer · Watch

Observability

Dashboards on orders, exceptions, fulfilment latency, WISMO rate. SLA alerts fire before your ops team does.

in · system events · metrics
out · dashboards · alerts · audit trail
/ Workflows
/ EX.05 / 012

Workflowsweengineerfore-commerce.

These aren't demos. Each is a production pattern we've shipped, instrumented, and handed to ops and CX teams.

WF-01

Order → fulfilment → delivery

The core loop. Zero human touches from checkout to doorstep.

Order placed
Stock reserved
FC selected
Label cut
Pick + pack
Tracked to door
WF-02

Multi-warehouse inventory sync

Real-time stock across every FC, channel and marketplace. One source of truth; zero oversells.

Event in
Stock delta
Reconcile FCs
Push to channels
Reserve atomic
WF-03

Returns & refund automation

Policy-aware return portal. Auto-approve, auto-label, auto-refund, auto-restock — all logged.

Return requested
Policy check
RMA issued
Label + tracking
Refund + restock
WF-04

Customer notifications (email / SMS)

Triggered on milestones, not schedules. Branded, deliverable, and routed to the right channel per cohort.

Milestone event
Template resolve
Channel pick
Send
Log + feedback
WF-05

Subscription & recurring orders

Renewals, skips, swaps, and dunning — handled as first-class orders in the same pipeline, not a side app.

Renewal due
Card charge
Stock reserve
Fulfil
Notify + next date
WF-06

Fraud detection + order validation

Scoring on checkout signals, address, device, and historical patterns. Block or hold with full audit trail.

Risk score
Address verify
Velocity check
Hold / release
Audit logged
/ Outcomes
/ EX.06 / 012

Operationalimpact.

Aggregate figures across DTC engagements, measured against each brand's pre-Forgequbit baseline.

kpi / 01
< 4 min
Order → fulfilment trigger
kpi / 02
−40 to 70%
Reduction in support tickets
kpi / 03
0
Spreadsheets touched by humans
kpi / 04
Order volume with same team
kpi / 05
< 1%
Fulfilment error rate
kpi / 06
14 days
From audit to first live channel
/ testimony · coo · dtc brand

We removed manual fulfilment entirely. Orders now flow automatically from Shopify to our 3PL with zero coordination.

COO · DTC brand~40,000 orders / mo
/ Stack
/ EX.07 / 012

Systems,notapps.

Six layers, one spine. Every module talks to every other over one event bus — no zaps, no CSVs, no nightly syncs.

L6

Observability

Dashboards · alerts · logs

GrafanaOpenTelemetrySentryCustom SLA engine
L5

Interface

Shopify · Klaviyo · support tools

ShopifyKlaviyoGorgiasZendeskPostscript
L4

Data

Postgres · warehouses

PostgresRedisSnowflakeBigQueryS3 / GCS
L3

Execution

3PL integrations · fulfilment APIs

ShipBobShipStationFlexportEasyPostShippoDeliverr
L2

Decision

AI agents · routing logic · rules

Routing engineLLM agentsOR-ToolsFraud models
L1

Trigger

Shopify webhooks · APIs

Shopify webhooksStorefront APIRechargeCheckout APIKafka
/ Audit
/ EX.08 / 012

Audit your fulfilment system.

We map your order-to-fulfilment pipeline, identify bottlenecks, and show exactly what can be automated.

/session · fulfilment-audit.v1

30 min · no pitch · real system insight.

  • 01Map your order-to-fulfilment pipeline, end-to-end.
  • 02Identify the three highest-leverage bottlenecks.
  • 03Show what's automatable — and what shouldn't be.
  • 04Leave you with a blueprint. Yours to keep, hire or not.
Currently onboarding · Q3 · 2 slots open
Encrypted in transit · never sold