WerebuildSaaSoperationsasautonomoussystems.
From user onboarding and billing to support and lifecycle workflows — we eliminate manual processes and rebuild your operations as a real-time system.
Built for SaaS teams that have outgrown manual onboarding, support overload, and disconnected tools.
YourSaaSoperationsdon'tscalewithyourproduct.
The product ships to thousands of users. The operations around it still run like a five-person startup. That gap is where support load, churn, and revenue leak live.
Manual onboarding
→ New users need hand-holding to reach first value. Activation is a human process, not a product capability — and it breaks at volume.
Support overload
→ The same ten questions arrive every week. Support absorbs cognitive load that the system should be handling for the user.
Disconnected systems
→ Product, billing, CRM, and support live in separate silos. User state is fragmented across five tools with no shared source of truth.
Billing friction
→ Failed payments leak revenue. Dunning is manual, refunds are ticket-driven, and nobody owns the state between Stripe and the product.
No lifecycle automation
→ No structured retention, no re-engagement, no usage-based nudges. Users churn silently because nobody notices until renewal.
Growth bottlenecks
→ Every new cohort adds support load and ops overhead. The team scales linearly with users — the opposite of what SaaS is supposed to be.
You don't have an ops system — you have reactive processes.
Run a diagnostic →FromreactiveoperationstoautonomousSaaSsystems.
Same product. Same user base. Same pricing. A completely different operating layer wired into every product event.
The team is
the runtime.
- 01✕Manual onboarding
- 02✕Support-heavy operations
- 03✕Tool fragmentation
- 04✕Reactive workflows
- 05✕Human-dependent processes
Product events become operational actions.
- 01→Automated onboarding flows
- 02→Self-service support systems
- 03→Unified architecture
- 04→Event-driven workflows
- 05→Minimal human intervention
HowyourSaaSsystemoperates.
One operational layer wired to your product. Every signup, usage event, and payment becomes a tracked action — not a manual task on someone's list.
Trigger
A user signs up or performs a key product action. Every meaningful event enters one canonical stream — not a fan-out of disconnected hooks.
Onboarding System
A guided onboarding flow unique to the user's persona and usage intent. Activation milestones trigger the next action — in product, email, or CRM.
Event Processing
Product events map to workflows. Usage thresholds, feature adoption, and inactivity become first-class signals the system reacts to.
Billing Automation
Subscriptions, plan changes, failed payments, and dunning all run through one pipeline — with the product reflecting payment state in real time.
Support System
AI-assisted first response on repeat tickets, structured triage, and escalation routing. Humans see only what actually needs a human.
Lifecycle Automation
Retention flows, upsell triggers, and re-engagement campaigns — all driven by real product signals, not cron-based email blasts.
Observability
One dashboard: activation funnel, support health, billing anomalies, churn signals. The team sees the operating system, not a spreadsheet of tools.
WorkflowsweengineerforSaaS.
These aren't features on a slide. Each is a pipeline we've put into production SaaS ops — instrumented, versioned, and owned by the system.
Signup → onboarding → activation tracking
Every signup enters a structured activation path. Milestones are tracked as events — activation is a number, not a feeling.
Support automation + ticket routing
AI handles deflection on repeat questions. Everything else is triaged with full user context and routed to the right queue on first touch.
Billing & subscription workflows
Payment state is a first-class citizen of the product. Failed charges trigger retries, grace periods, in-app alerts, and recovery — not a spreadsheet.
Lifecycle email + retention automation
Lifecycle is driven by real product events — not cohort date. Inactive users, power users, and at-risk accounts get the right message at the right time.
Product event → workflow triggers
Any product event can drive any operational workflow. One bus, typed events, reliable delivery — no bespoke glue code per use-case.
Churn detection & recovery
A health score per account, tracked continuously. At-risk accounts get a structured recovery play before the cancel button is clicked.
Operationalimpact.
Aggregate figures across SaaS engagements, measured against each team's pre-Forgequbit baseline.
/ testimony · founder · saas product“We reduced support tickets by half and automated onboarding completely. The system handles what our team used to do manually.”
Systems,nottools.
Six layers, one event bus. Every product signal — signup, usage, payment, ticket — flows across the same instrumented plane.
Observability
Metrics · alerts · logs
Interface
Dashboards · support tools
Data
User data · analytics
Execution
Automation services · APIs
Decision
Workflow engine · AI agents
Trigger
Product events · webhooks
Audit your SaaS system.
We map your product-to-operations flow, identify inefficiencies, and show how to rebuild it as a scalable system.
30 min · no pitch · real system insight.
- 01Map your product-to-operations flow, end-to-end.
- 02Identify the three highest-leverage bottlenecks.
- 03Show what's systemisable — and what shouldn't be.
- 04Leave you with a blueprint. Yours to keep, hire or not.