Enquiry to booked viewing on WhatsApp
A lettings team running paid campaigns that generate a high volume of WhatsApp enquiries, answered between viewings by negotiators.
Scope
- WhatsApp agent on the official Business Platform, fluent in the current listings.
- Qualifying questions: rent or buy, budget, timeline, requirements.
- Viewing booking into negotiator calendars with confirmation and reminders.
- CRM update with a structured record and intent score, negotiator alerted for hot leads.
- Handoff to a person on request, for complaints, or on low confidence.
How it would be measured
- First response time, measured from customer message to first reply.
- Enquiries qualified, defined as a completed set of qualifying answers.
- Viewings booked per week, before and after, over a matched period.
- Handoff rate and reasons, reviewed weekly.
Sample conversation written to show the intended flow. Not a transcript from a live deployment.